Glossary
application of graphics – casting over, applying graphics on the surface of the carrier e.g. a vehicle
banner – advertisement made of tarpaulin material, pressed on the edges into which we hammer steel holes for assembly. Standard dimensions of a banner 200 x 100 however we can make any you like.
vector graphics – image described with the use of geometric figures. Just to simplify it can be said that vector graphics is the one that can be enlarged to various dimensions without loosing quality.
raster graphics – all types of photographs (an image consisting of vertical and horizontal network of colored pixels)
OWV foil (one way vision) – perforated foil used for Glass. Foil put on urban buses. We used this foil everywhere it is needed.
backlight - a term used in external advertisement. This term specifies advertisement lighted from the back, covered with transparent material.
frontlight- large format printing for exposition in central daily light or to frontal backlights with the use of halogens.
solvent printing – printing with Ink machine in which normal ink shall be replaced by pigment inks resistant to Feather conditions.
uv printing – printing with the use of photohardening paint. Paint applied in a plotter way shall be hardened with the use of UV light.
laminate- coat protecting printings from harmful weather conditions, possible light mechanical damages.
whole casting over – change of the color of the vehicle body with the use of foil. The coat of the foil shall be applied precisely on the surface of a vehicle creating an image of a new enamel coat.
mesh networking – PCV material with the structure of networking. Light and highly-resistant. Allows for the flow of air, noise and light. Often used in advertisements subject to strong wind blows.
production file – files including graphical project prepared for production. Possess falls, samples of colors etc.
